Saturday, March 23, 2013

Coke Goes to War

Coke Goes to War
1996
Weight: 9. 6 oz
Method of Disposal: Leaving at Joe's in EAV


I love looking at WWII propaganda posters, and these Coke advertisements are very similar in their appeal.  "The rest-pause that refreshes.  Welcome in peace...more welcome in war work." or "Have a 'coke' = Welcome, Friends."The adverts are painted pictures of soldiers, nurses, pilots, civilians, people in other countries, and there is a general idea of coke being a good way to make friends and meet new people.  For the most part, they are peaceful and do not feed on fear, like the propaganda posters do.
 

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